Game On

The media & entertainment landscape is experiencing a transformational moment as it faces a confluence of challenges.

From the pressing need to produce high-quality content that caters to an impatient audience, to the dearth of creative monetization strategies resulting in subscription fatigue and mercurial loyalty, the traditional models of over-the-top (OTT) services are being put to the test, with a sense of urgency. Among the top mandates is the imperative to convert passive viewership into active engagement, since it is the key to unlocking loyalty and new revenue opportunities.