The XR Server value proposition

Alice & Smith has been a trailblazer in the gaming industry since 2014, leveraging its expertise to bring game logic and mechanics to brand experiences in a variety of sectors. Since our inception, we have been at the forefront of gamification, continuously pushing the boundaries of what is possible.
Our global footprint has taken gaming ideology and mechanics cross-industry, injecting 1engagement every step of the way.


To meet the increasing demand for brand engagement and interactivity, Alice & Smith has developed PlayFab XR Server, a state-of-the-art 2low-to-no code API server and gamification toolkit. As a testament to our innovation, we are proud to be an official supplier and subcontractor to Microsoft.