Unlock Real-Time, Personalized, Gamified Experiences that Drive Loyalty and Growth
Lucio's low-code, API-first platform empowers your team to effortlessly create real-time gamified experiences, from initial concept to continuous optimization. Harness proven strategies from the gaming world to deliver personalized interactions that deepen loyalty, scale instantly, and evolve alongside your customers.
Our Work
Clippers: Wave Makers
Intuit Dome’s next-gen fan experience.
Red Bull: Settle The Score
Red Bull’s Twitch esports turned interactive by Lusio.
Twitch: Helios
Gamified 10th Anniversary Event.
TRUSTED BY GLOBAL BRANDS & PARTNERS
Loyalty is stagnating.
Lusio is the solution.
Loyalty platforms are everywhere, and they are all underwhelming. The average consumer belongs to 16 loyalty programs but actively engages with fewer than half of them.
Consumers are bored with the traditional points for purchase model. They want more personalization, more immersion, more reasons to believe. Lusio empowers your team to deliver on the true promise of loyalty, at scale.
Gamification is in our nature.
Lusio powers dynamic, gamified, emotionally resonant experiences, not just transactional loyalty. We design gamified products around six core psychological drivers: autonomy, relatedness, scarcity, loss aversion, novelty, and mastery.
These principles tap into deep human motivation, rewarding users for every interaction with your brand. What motivates your users’ behaviour?
Seasoned Veterans
We are a team of creators specializing in gamification, interactive content, and liveOps excellence. Each of us blends storytelling with technology to engage audiences in meaningful ways.
Chief Executive Officer
Former Microsoft Media & Entertainment Director now leading growth at Lusio. Drives digital transformation across audience engagement, sales & service, operational efficiency, and product innovation.
Rory Otterburn
Chief Technology Officer
Tech leader with 10+ years delivering interactive solutions for Unity and Gentilhomme. Led technical direction on global productions including Cirque du Soleil, Victoria’s Secret, and KISS’ End of the Road tour.
Jeremy Ferland
Chief Innovation Officer
With over a decade of experience spanning web development, multimedia integration, and interactive production, Fred specializes in building scalable platforms and immersive digital products that power Lusio’s award-winning experiences.
Fred Forges
Senior Project Manager
Design-trained Senior Project Manager with 10+ years driving complex, high-impact digital projects for multinational brands. Trusted by Red Bull, BAT Canada, Microsoft, Coca-Cola, LA Clippers and MBC to drive clarity and results.
Céline Kouassi-Goly
Director of Gamification & LiveOps
Seasoned LiveOps, gamification, and product specialist with over a decade’s worth of experience delivering retention, loyalty, and revenue systems to partners including Hello Games, LA Clippers, Twitch, Paradox, Stillfront Group, Funcom and Embracer.
Patrick Greatbatch
Senior Developer
Linux, networking, and web services expert who built Ludia’s first online infrastructure and redesigned Behaviour Interactive’s full online stack. Delivered resilient systems for PLAYMIND, Float4, and Autodesk.
Guillaume Hardy
Developer
Full-stack developer building custom software across banking, GIS and manufacturing. Shipped web interfaces for satellite imagery and nautical charts, plus enterprise web and CMS solutions on Oracle CX and dotCMS.
Ian Austin
LiveOps Producer
Producer shipping seasonal content and player-facing updates across PC, console, and VR. Credits include Amazon Games’ New World, Meta/Oculus titles, Riot’s League of Legends, and Rockstar’s Red Dead Online.
Priscilla Tran
Request a Personalized Demo
Get a custom walkthrough of Lusio and see how real-time gamification can boost engagement and loyalty; tailored to your goals, your users, and your tech.